In 2026, we’re taking actions instead of expecting outcomes, making fewer goals with more intention, and planning for real life, not best-case scenario.

If your past plans fell apart, it’s time to try again with the right system in place.

Oatly’s packaging shift shows how less content and fewer claims made the brand iconic instead of forgettable by trusting simplicity over over-explaining benefits.

According to Google, there’s 4 stages in the buying journey. The 4th is nothing but a big ole content binge. If your brand wants to be in the running, they need to have content to consume when they’re ready.