Oatly’s packaging shift shows how less content and fewer claims made the brand iconic instead of forgettable by trusting simplicity over over-explaining benefits.

According to Google, there’s 4 stages in the buying journey. The 4th is nothing but a big ole content binge. If your brand wants to be in the running, they need to have content to consume when they’re ready.

There are two key ways to get rich in marketing: Slow investments (brand) or fast day-trading (performance).