PUBLICITY FOR AUTHORS | 6 MONTH PROGRAM

You’ve published the book.

Now make sure it doesn’t go quiet…

Apply

I help debut historical fiction and non-fiction authors build lasting momentum and reach readers beyond their immediate circle,

without becoming their own marketing department or learning PR from scratch.

Six months. $4,500 total.

Featured In

Good Day Atlanta

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RoughDraft Atlanta

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Simply Buckhead

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ShoutOut Atlanta

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Decatur Book Festival

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Our Milton Neighbor

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Good Day Atlanta ✳︎ RoughDraft Atlanta ✳︎ Simply Buckhead ✳︎ ShoutOut Atlanta ✳︎ Decatur Book Festival ✳︎ Our Milton Neighbor ✳︎

THE METHODOLOGY: THE THREE AUDIENCE FRAMEWORK

You’re underexposed

Most authors have spend every ounce of energy on one audience: Readers.

Meanwhile Promoters and Purchasers, who could be moving books and building your name right now, haven't heard from you once. That's the disconnect.

Every book has three audiences, each needing a different approach.

01
Readers

Actually read the book, leave reviews, join a book club, might recommend you to a friend, or post on social media.

02
Promoters

Talk about it, invite you to speak or host an event. This is your network, your peers, your fans. They don’t need to read your book to support you.

03
Buyers

Gifters, collectors, booksellers stocking selves. They buy your book for many reasons, and “reading your book” doesn’t have to be one of them.

THE TIMELINE:

The Three Audience Framework

From $750 per month

Six month engagement, $4,500 total. Built and Bought are 6-weeks long, Borrowed is 12-weeks.

Ad spend is separate and stays in your name. We take a small number of authors at a time.

Author positioning, a book page that converts, and a content rhythm you can actually keep. Enough presence to be credible, not a second job.
Angles, a real media list, and pitches sent on your behalf. Television, local press, podcasts, festivals, and the niche outlets your subject already lives in.
Paid support pointed at the book page and the review count, because reviews are what keep selling after the press cycle ends.

The Results

Our authors have seen a sustained rise in their book sales, reviews, interviews, events, and invitations to book clubs.

Thanks to their expanded audience reach, they have been able to focus on writing their next books, instead of marketing their catalog.

This momentum means each new book they add, the larger their audience is ready to buy it, promote it, and read it.

Pamela Norsworthy

4K+ Amazon book page views
4 sold-out launch events
40% on-site book buying conversion rate
5+ media placements

Asked & Answered

We work with authors published via small, indie, traditional, and hybrid presses. Self-published promotion requires some different tactics that we don’t cover.
No one ethical or honest can. WE promise the angles, the media list, the consistent pitching, and the follow-up for six-months.
Ad spend is billed separately and stays in your name. This keeps billing simple and transparent.
You keep the network map, the media angles, the content calendar, any assets created on your behalf. Some authors continue on with a retainer.

We take a few authors at a time.

The application takes about ten minutes. It asks about your book, your press, and what you have already tried, so the first call wastes no one’s time.

APPLY