PUBLICITY FOR AUTHORS | 6 MONTH PROGRAM

You’ve published the book.

Now make sure it doesn’t go quiet…

Apply
See the Three Audience Framework

I help debut historical fiction and non-fiction authors build lasting momentum and reach readers beyond their immediate circle,

without becoming their own marketing department or learning PR from scratch.

Six months. $4,500 total.

Featured In

Good Day Atlanta

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RoughDraft Atlanta

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Simply Buckhead

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ShoutOut Atlanta

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Decatur Book Festival

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Our Milton Neighbor

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Good Day Atlanta ✳︎ RoughDraft Atlanta ✳︎ Simply Buckhead ✳︎ ShoutOut Atlanta ✳︎ Decatur Book Festival ✳︎ Our Milton Neighbor ✳︎

THE METHODOLOGY: THE THREE AUDIENCE FRAMEWORK

You’re underexposed

Most authors have spend every ounce of energy on one audience: Readers.

Meanwhile Promoters and Purchasers, who could be moving books and building your name right now, haven't heard from you once. That's the disconnect.

Every book has three audiences, each needing a different approach.

01
Readers

Actually read the book, leave reviews, join a book club, might recommend you to a friend, or post on social media.

02
Promoters

Talk about it, invite you to speak or host an event. This is your network, your peers, your fans. They don’t need to read your book to support you.

03
Buyers

Gifters, collectors, booksellers stocking selves. They buy your book for many reasons, and “reading your book” doesn’t have to be one of them.

What is
The Three Audience Framework?

From $750 per month

Six month engagement, $4,500 total. Built and Bought are 6-weeks long, Borrowed is 12-weeks.

Ad spend is separate and stays in your name. We take a small number of authors at a time.

  • Author positioning, a book page that converts, and a content rhythm you can actually keep. Enough presence to be credible, not a second job.

  • Angles, a real media list, and pitches sent on your behalf. Television, local press, podcasts, festivals, and the niche outlets your subject already lives in.

  • Paid support pointed at the book page and the review count, because reviews are what keep selling after the press cycle ends.

Why PR for Authors beats any DIY method

If you tried to buy this a la carte, here's what you'd be assembling and coordinating on your own:

  • A content calendar manager to keep your social, email, and blog consistent. Most freelancers or VAs charge for this alone.

  • A publicist for media pitching, follow-up, and relationship management. Standalone publicist retainers commonly run $3K per month with a narrower scope than what's included here.

  • A paid ads specialist to set up tracking, build creative, and manage a campaign. This is usually billed separately and requires you to already have Phases 1 and 2 working, or the ad spend has nothing to point to.

  • An events coordinator to pitch venues, manage logistics, and promote attendance.

Piece those together and you end up paying more, managing four different vendors with different timelines, and translating a strategy (if you have one) between all of them.

Tracking results are close to impossible while juggling that many vendors, leaving you confused about the value anyone had on your promotion.

PR for Authors is an comprehensive marketing and PR sequence, run by a single team that works from one strategy, and reports back on one dashboard, giving you a clear, confident roadmap for what’s coming next and how each aspect performed.

What's included:

  • Website and author platform audit, so your platform reflects your authority before a single pitch or ad goes out.

  • Content calendar: Topics and guidance across social, email, and blogs, so you're consistently in front of the audience you already have, building the trust that turns them into people who review, buy, promote, and cover your next release.

  • Targeted media list of up to 50 contacts across traditional, new media, and events, so every pitch goes to someone already positioned to say yes.

  • Media angle development, so each pitch aligns with what each journalist, creator, or event lead actually needs, not a generic ask sent to everyone on the list.

  • Press kit creation, so gatekeepers can make an easy yes when they check you out.

  • Direct pitching to traditional media, content creators, and event opportunities, because persistence turns into placements.

  • Paid social campaign strategy, setup, and management, so your book reaches buyers directly, tracked to real conversions.

  • Biweekly calls with your publicist team, so you always know what's working and what's next, without carrying the strategy yourself.

  • Milestone check-ins at every phase, so your progress is visible in real time, not something you're guessing at until off-boarding.

The Results

Our authors have seen a sustained rise in their book sales, reviews, interviews, events, and invitations to book clubs.

Thanks to their expanded audience reach, they have been able to focus on writing their next books, instead of marketing their catalog.

This momentum means each new book they add, the larger their audience is ready to buy it, promote it, and read it.

Historical Fiction author Pamela Norsworthy

Pamela Norsworthy

  • 4K+ Amazon book page views

  • 4 sold-out launch events

  • 40% on-site book buying conversion rate

  • 5+ media placements

This was built for you if:

  • You've published your debut historical fiction or non-fiction novel and it's not reaching the people who'd buy it, cover it, or talk about it

  • You understand there's ongoing publicity and marketing work required to sustain sales and ratings, and you don't want to be the one running it

  • You want your second book to have a real shot, not an uphill one

This IS NOT for you if:

  • You're looking for someone to guarantee media placements or sales numbers (nobody honest can promise that)

  • You want a done-for-you content creator to post on your behalf 24/7

  • You haven't published yet and don't have a book or ARC ready to share

Asked & Answered

  • We work with authors published via small, indie, traditional, and hybrid presses. Self-published promotion requires some different tactics that we don’t cover.

  • No one ethical or honest can. WE promise the angles, the media list, the consistent pitching, and the follow-up for six-months.

  • Ad spend is billed separately and stays in your name. This keeps billing simple and transparent.

  • You keep the network map, the media angles, the content calendar, any assets created on your behalf. Some authors continue on with a retainer.

We take few authors at a time.

The application takes about ten minutes. It asks about your book, your press, and what you have already tried, so the first call wastes no one’s time.

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